XINOP Blog

GEO, AEO &
AI search insights.

Actionable strategies for getting cited by ChatGPT, Perplexity, and Google AI Overviews. No fluff, no padding.

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Schema Markup
Entity Building
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GEO vs SEO: The Complete Guide
★ Featured
June 3, 2026 · 12 min read
GEO vs SEO: Why Ranking on Google Is No Longer Enough

Traditional SEO gets you blue links. GEO gets you inside the answer. As AI-first search now handles the majority of informational queries, here's exactly why your SEO strategy needs a GEO layer — and how to build it.

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A
Bakr Makroum
Founder · XINOP
llms.txt guide
Schema Markup
May 28, 2026 · 8 min read
The Complete llms.txt Guide: How to Tell AI What Your Brand Does

llms.txt is the robots.txt of the AI era. Here's how to write one that actually gets picked up by ChatGPT, Claude, and Perplexity crawlers.

J
James Okafor · 8 min
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Entity building
Entity Building
May 19, 2026 · 10 min read
Entity Building 101: How to Make AI Models Trust Your Brand

LLMs don't rank pages — they cite entities. Here's the framework we use to establish brand entities across Wikipedia, Wikidata, and structured schema.

S
Sofia Chen · 10 min
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Perplexity optimization
GEO Strategy
May 12, 2026 · 7 min read
How to Get Your Brand Cited by Perplexity in 60 Days

Perplexity cites sources in real time. Here's the exact sequence — schema, entities, and third-party signals — that gets brands into those citations fast.

A
Bakr Makroum · 7 min
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Google AI Overviews
AEO
May 5, 2026 · 9 min read
Google AI Overviews: Why Your Top-Ranked Pages Are Getting Skipped

Ranking #1 but missing from AI Overviews? Here's why structured data and Information Gain matter more than domain authority for AIO inclusion.

S
Sofia Chen · 9 min
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ChatGPT SEO
GEO Strategy
April 28, 2026 · 6 min read
ChatGPT Search Is Now a Traffic Source. Here's How to Capture It.

With ChatGPT search processing millions of queries daily, organic traffic from LLM citations is real and measurable. Here's the attribution model we use.

J
James Okafor · 6 min
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FAQ schema
Schema Markup
April 18, 2026 · 5 min read
FAQ Schema in 2026: Still the Fastest Win in GEO Optimization

FAQ schema remains one of the highest-ROI GEO tactics. Here's exactly how to structure Q&A content so it gets extracted by LLMs and surfaced in AI Overviews.

A
Bakr Makroum · 5 min
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